Thomas Cook Sport creates an exclusive offer with Mercedes
Thomas Cook Sport, the tour operator, has introduced a special offer that will provide exclusive access to the Mercedes team during four races of the season.
Global events are increasingly becoming a tourist market, with many companies specializing in creating complete packages offering transportation and sporting events.
It is a market that Thomas Cook, a historic tour operator, entered several years ago, offering packages to attend English Premier League matches, American NFL games, cricket, or Wimbledon. Motorsports are not forgotten as they already had offers for 16 F1 races as well as for the 24 Hours of Le Mans or the Indianapolis and Daytona 500 miles.
But the operator has decided to further strengthen the exclusivity of its offers with an exclusive deal set up with Mercedes on the occasion of four major championship events, namely Monaco, Silverstone, Monza, and Abu Dhabi.
Rob Slawson, the director of Thomas Cook Sport, expressed his delight with this new offer: « This is the beginning of a very beautiful relationship with Mercedes AMG Petronas. We are very proud of our Formula 1 offering, and this new agreement with the best team in the sport provides an exclusive experience for a limited number of fans at each event. This will be a fantastic opportunity for us to work with one of the best Formula 1 teams in recent years. »
The two partners have already revealed the offer for Monaco. At 199 pounds sterling, it is planned to have a reception with drinks outside the paddock, a Q&A session with a team member, and merchandise in the colors of the world champion team.
With the participation of www.racingbusiness.fr
