Two Mexican sponsors for Sahara Force India in Mexico
Sahara Force India did not miss the opportunity to have a Mexican driver to capitalize on the return of this country to the F1 calendar and thus welcomes two local sponsors, the construction group Cementos Fortaleza and the bank BX+.
If Alexander Rossi was the headliner at the Austin Grand Prix, it is indeed Sergio Perez who is at the center of attention in Mexico.
Thus, the bank BX+ aims to leverage marked visibility during the Mexican Grand Prix to support its strategy to triple its assets under management by opening nearly 50 new branches across the country. It does not fail to highlight the economic impact that the return of F1 to the country is expected to generate, as stated by Tomas Ehrenberg Aldford, its CEO: This brings financial benefits through investments that strengthen economic activity. According to financial analysts, the economic benefit is going to be approximately 400 million dollars, generating 18,000 direct and indirect jobs and attracting around 300,000 visitors of different nationalities. Mexico is increasingly presenting itself as an excellent opportunity for financial and tourism investments. This is one of the reasons why BX+ decided to support Sahara Force India in Mexico.
Its logo is therefore present on the rear wing of the cars of Sergio Perez and Nico Hülkenberg. It will be positioned just above that of Cementos Fortaleza. This cement brand hopes to increase brand awareness as it aims to become the number one choice in its country.
With the participation of www.racingbusiness.fr
