Tata launches season 2 of its $50,000 prize
One year later, Tata Communications launches the new edition of its creativity contest. At stake, $50,000 and a VIP pass for the season finale in Abu Dhabi.
Last year, the Indian company Tata chose the Silverstone theater to launch its crowdsourcing contest, which involves calling on the general public to generate ideas to solve problems.
At the time, Mehul Kapadia, the F1 director within the IT company, told us: “The idea is to attract different talents, to spark a general reflection on how we can make the sport even more creative for fans. It is one of the most advanced sports. Everything the FOM does is amazing, and F1 has brought a lot of innovations to the general public. So as a connectivity provider, how can we encourage thinking around the connectivity of the sport? The message we want to convey is: here is the technology, use it and tell us what we can do even better.”
Once last season’s reward was awarded at the Monaco Grand Prix, it was time to launch a new edition of the competition, with an even shorter deadline as the winners will be able to benefit from it as early as this season.
The topic is very current as it involves allowing the men on the Mercedes pit wall to view on a single screen eleven essential performance indicators, which are: speed, acceleration percentage, RPM, brake pressure, engaged gear, battery charge level, steering angle, and the temperature in the four tires.
The topic is particularly intriguing less than a month after the Monaco incident, which saw the engineers call Lewis Hamilton into the pits, causing him to lose the advantage of his performance on the streets of the Principality.
But this problem is nonetheless a fine illustration of the issue posed by the continuous availability of data for all teams. While it’s easy to add a sensor to isolate another performance indicator, that doesn’t necessarily mean this additional data can be optimally used by the people analyzing it.
Julie Woods-Moss, Chief Marketing Officer of Tata Communications, commented on this first challenge of the season: « The F1 Connectivity Innovation Prize aims to inspire the brightest minds worldwide to use their ingenuity, technical expertise, and passion for F1 to find new ways to experience Formula 1 through continuous innovation. As the volume of data collected during each race continues to grow, we call on participants to demonstrate their creativity and visually establish a way to represent all this data. »
With the participation of www.Racingbusiness.fr