Smirnoff new sponsor of Force India

The Sahara Force India team has managed to attract a top-level sponsor, Smirnoff. The Russian vodka brand’s logo will have a prominent place on the pontoons of the VJM07 cars of Sergio Pérez and Nico Hülkenberg. It will also be displayed on the rear wing, the top of the chassis, and on the pontoons during certain races. The drivers’ suits and helmets will also feature the Smirnoff logo, as will the employees’ clothing.

The partnership between Force India and Smirnoff will begin at the next race in Spain in a week and will focus on helping sports fans get closer to the drivers, the race action, and other exclusives, as explained in the statement published on the Silverstone team’s website.

The Russian brand, which is becoming the official partner of the Force India team, will also take advantage of this entry into Formula 1 to deliver a powerful message against drinking and driving.

Vijay Mallya, director of the Indian team, expressed his delight at the arrival of this new partner: « It’s fantastic to see Smirnoff join the world of Formula 1. It’s a globally known brand, and we welcome them to the Sahara Force India family. As a team, we always blend great professionalism on the track with wonderful celebrations off it, and our partnership with Smirnoff reinforces these values. With our progress on the track, Smirnoff is the perfect brand to help us celebrate these moments and open up the sport to new fans. »

Same satisfaction from Matt Bruhn, director of the Smirnoff brand, who is delighted to partner with a team like Force India: “We love the story of Sahara Force India, as well as their ability to help us communicate about responsibility and top-notch performances. […] We are thrilled to help bring fans closer to the action and have a lot of fun with this exciting and energetic team in the future.”