Pack Easy will set up shop at Sauber
As the teams are about to start the European season, Sauber is already looking ahead to its upcoming trips by announcing a partnership with Pack Easy, a Swiss luggage specialist.
The agreement with the Lucerne-based company Pack Easy, a luggage specialist, will be implemented in two stages. The first phase will take place this season and involves ramping up operations within the team with the simple distribution of gifts for Sauber’s guests and partners.
Next year, the collaboration will be more visible to team employees as an exclusive, custom-made range will be distributed to all staff attending the Grand Prix. To meet the demands of people who travel the equivalent of three and a half times around the world in a single season, these luggage items will only be available starting from the 2014 season.
Marion Klein, the director of the family business, commented on this partnership with a completely new sector for her company: « What continues to motivate us is that we are never satisfied with what we have done so far. We always seek to improve our products. Even if our innovations cannot be measured in tenths of a second like for the Sauber F1 Team, both teams share the fact that every detail matters and the meaning of success is constantly changing. As a Swiss company specializing in luggage for people on the move, we are thrilled to explore the world of motorsports and support people who travel worldwide for this sport with our products. »
This type of association is currently in vogue since Williams announced last month that she had entered into an agreement in this field of activity with her former marketing director. He used his experience as an seasoned traveler to create a line of luggage meeting the demands of his former colleagues.
With the participation of www.Racingbusiness.fr
