Sennheiser will collaborate with Red Bull
The Austrian team is partnering with the German manufacturer, specialized in audio equipment, for the organization of events during the Grand Prix as well as the marketing of headphones in Red Bull colors.
Red Bull has been known since its arrival in the F1 paddock for its post-race parties. It is therefore quite logical that a sound specialist like Sennheiser would want to partner with the three-time world champion team. The Chinese Grand Prix thus served as the stage for the launch of this collaboration between the two companies. The festivities included a set by Chinese DJ Jamaster A at the entrance reserved for grandstand visitors.
Obviously, Red Bull has decided to go further by allowing the same local celebrity to showcase their talents within the famous Paddock Club, the area reserved for VIPs of the teams and their sponsors.
But it is with the return to Europe, at the Barcelona Grand Prix, that this agreement will take on its full scope with the installation of speakers developed by the German brand within the Energy Station, the massive guest reception area of the red bull brand during the European season. Without a doubt, the event in Monaco should also be vibrant from an audio perspective coming from Red Bull, especially if one of the two drivers were to win.
The agreement also includes a commercial version as Sennheiser’s Momentum earphones will also be available in a version featuring the colors of the Milton Keynes team.
With the participation of www.Racingbusiness.fr
