Sponsors are flocking to Alpine despite the French team’s poor sports performance. Xbox has just reached a sponsorship and visibility agreement with Alpine, starting in Japan.
The partnership mentioned only applies to several races, not the entire season, and will be implemented in the form of logos visible on the A523. Xbox thus becomes the official console of Alpine and an agreement has also been reached with the Game Pass on PC.
The logo will be present on the halo and also on the front wing.
