Formula 1 and its marketing never cease to amaze. The promotion of alcohol is obviously prohibited in many countries, and signing sponsorship contracts with strong alcohol brands like whiskey is nearly impossible. Alfa Romeo has found a loophole by focusing on the bottle, rather than the alcoholic content.
The bottle of an American whiskey brand was thus placed in a wind tunnel in order to establish a partnership with Alfa Romeo Sauber and indirectly promote the distillery based in Vermont, USA.
The bottle is for sale on the American (American) soil.
