The Miami Grand Prix makes its debut in the Formula 1 World Championship this weekend, and manufacturers and brands are making their biggest marketing announcements. Alpine, who has had little presence in the American market, has just announced two colors specially designed to represent Miami and celebrate the Miami Grand Prix.
This special Miami pack is already available on the Alpine simulator and will be available from the summer. It is inspired by the Ocean Drive route, which at night takes on pink and blue colors.
Inspired by the neon lights of Ocean Drive, the art deco buildings overlooking Miami, the colorful sunsets, and the vibrant music scene of the city, the A110 South Beach Colorway will be available in two liveries, blue or pink. Highlighted by 18-inch white Sérac wheels, this exclusive pack will distinguish this unique theme, extending even to the vehicle’s interior: the “South Beach” floor mats will be embroidered in the colors of the liveries, and blue and pink flags will adorn both the exterior and interior of the A110. Light gray stitching will complete the finishing touches on the seats and leather of the central console, the press release specifies.
