“Kindred Concepts” is a newly born company with the aim of making the Formula 1 experience immersive for fans around the world.
Several simulation centers with mobile simulators on axes and screens will be established in several cities, including London, which will be the first to host the concept by the end of 2022.
Formula 1 will acquire a large portion of the company without disclosing the exact percentage. The aim is to create 30 simulation centers within 5 years under an exclusive F1 license.
Adam Breeden will be in charge of this new activity, and he already has experience in this field since he co-founded several similar centers in different themes.
Nothing is yet specified about the system used and the number of axes or the type of technology. “Motorsport Games” will be responsible for creating the digital experience around the concept to deliver a Woahou effect to the customers.
Simulation centers for Formula 1 already exist in France, such as iWay or Ellip6, which use simulation games like rFactor. The concept will remain the same, but solely focused on Formula 1. The question is whether the F1 license can still be used by these existing centers. It is highly likely that Liberty Media will push for the “F1 Simulation” to only be available under a paid license.
