Instaforex becomes a permanent sponsor of Marussia
After being present with Marussia at the Malaysian and Singapore Grand Prix during the 2013 season, Instaforex decided to commit to the entire season.
The commitment planned for 2013 was to be present on the front wing endplate of Jules Bianchi’s and Max Chilton’s cars only during two events deemed closest to the core of the Russian company’s commercial activities.
It seems that this short cooperation met the expectations of the company dedicated to the foreign exchange market, as it decided to invest to be present throughout the entire season.
The team may have claimed that Instaforex has moved upmarket and is now obtaining official partner status, but its presence will still be very limited. Indeed, it is limited to the sleeve of the two drivers and the team personnel. However, the pattern of two preferred races is maintained. Malaysia is still on the schedule, but Russia has replaced Singapore. It is highly likely that the increased visibility will result in the company’s logo being present on the cars, probably in the same location as last year.
Nevertheless, it is interesting to look at the comments made by Dmitriy Savchenko, the executive director of the company, which demonstrate that its presence in F1 is not solely linked to the visibility it provides. One of the important criteria considered by companies is also the experience that F1 can provide both internally (the employees) and externally (the clients): « The cooperation with Marussia is a strategic development for Instaforex. Our partnership has greatly contributed to achieving our goals, such as brand awareness and our global presence. However, the main advantage of this relationship is something that cannot have a return on investment and cannot be measured financially: the opportunity to share the excitement and energy of Formula One with our clients and employees. That is why we are absolutely delighted to announce the extension of our partnership with Marussia. We are confident that together, we can provide a great experience to strengthen our client relationship. »
As a Russian company, it makes sense that they want to maximize their visibility at the first race that will take place on Russian soil: « It is particularly exciting to partner with a team owned by Russians during the inaugural Russian Grand Prix, which will take place in Sochi in October. I am certain that Marussia and Instaforex will find interesting ways to satisfy fans and our clients during this event as well as for the rest of the season. »
F1 is not the only sport where the international broker is present, as it also supports the martial arts world champion Oleg Taktarov and tennis champion Victoria Azarenka. This allows access to the most prestigious events, where numerous business relationships are established in the corridors and paddocks.
With the participation of www.Racingbusiness.fr
