Hugo Boss will dress Mercedes again in 2015
After 33 years of association with McLaren, Hugo Boss has decided to join the ranks of Mercedes starting from the 2015 season.
The two companies have thus confirmed what we had commented on last July.
The visibility of the luxury brand will be activated in two different aspects: its logo will be present on the cars for the upcoming season, while the lifestyle and formal clothing will also be provided by the German company. A commercial aspect is also planned, as Hugo Boss will offer a biannual collection for sale, titled Boss for Mercedes-Benz Collection.
Toto Wolff, the team director, commented: « The synergies between our two companies are impressive. We operate at the highest level of precision and quality in the quest for perfection as both brands target the premium and luxury market. As a team, we are delighted to welcome a new brand of Hugo Boss’s stature, which adds to our already impressive portfolio of partners. Everyone is looking forward to being equipped by Hugo Boss on the circuits next season. »
On the other hand, during the FIA’s end-of-year gala, the world champion from the team will not necessarily wear a suit provided by Hugo Boss since the agreement only comes into effect on January 1st.
With the participation of www.Racingbusiness.fr
