Unilever leaves Lotus for Williams

Williams has a 2014 campaign that is synonymous with a return to grace for the Grove team, with a nice third place in the Constructors’ Championship.

These rising results provide increased visibility for the cars and therefore for the team’s sponsors. This additional visibility is likely to attract new sponsors. Conversely, Lotus experienced a disastrous season, which relegated them to the back of the grid.

These two combined effects have led Unilever’s executives to rethink their F1 strategy: after three seasons with Lotus, the Dutch conglomerate has decided to switch supports for its Rexona brand.

But in addition to the presence of the brand’s logo on the front wing and sides of Valtteri Bottas and Felipe Massa’s cars, Unilever will also benefit from the services and advice provided by its new partner since Williams has created a subsidiary dedicated to applying its expertise acquired in F1, Williams Advanced Engineering. The topics addressed in this cooperation will relate to efficiency and sustainability.

Claire Williams can only be pleased to see new sources of revenue joining her team: “We are delighted to partner with a global company like Unilever for a long-term collaboration. Williams has a long-standing tradition of partnering with major consumer brands to increase their global reach, and we will use all the marketing tools provided by Formula 1 and Williams to help Unilever and Rexona achieve their goals.”

With the participation of www.Racingbusiness.fr