Schuberth becomes a partner of Mercedes
After many years of partnership with Nico Rosberg, Schuberth helmets have decided to become an official partner of his team, Mercedes.
The German brand Schuberth has been a long-time partner of Nico Rosberg, providing him with helmets since he entered F1 in 2006. With the successes achieved by the German driver and his team during the past season, it becomes even more interesting for Schuberth to be more closely associated with it.
As part of a new partnership signed with the world champions, Schuberth also becomes the supplier of helmets for all the team’s mechanics, who will be visible during the pit stops of both drivers. This partnership also presents the advantage that the brand will also be able to sell this helmet to ski enthusiasts, starting from fall 2015.
Jan-Christian Becker, the CEO of the brand, explains the impact of their involvement in motorsports on their business activity: « Having the opportunity to support the world champion team, Mercedes AMG Petronas, makes us very proud. By working with the team, we developed a new custom-made helmet that achieves the highest level of safety. Our commitment to Formula 1 allows us to continue improving our products and remain the benchmark. »
In addition to this strengthened presence, Schuberth will also continue to be the personal supplier for Fernando Alonso (McLaren), Felipe Massa (Williams), and Nico Hülkenberg (Force India).
With the participation of www.Racingbusiness.fr
