Toto Wolff continues to sell his shares in Williams

The agreement revealed last June provided an option for the head of Mercedes to sell all of his shares. The businessman did not go that far and only sold half of the remaining shares. He also indicated that he would stop at this 5% level, in order to maintain a purely financial investment within the team.

On his side, Brad Hollinger, who is a Formula 1 fan and owns several historic single-seaters, has decided to increase his stake because he is very confident in the long-term economic model of Formula 1: “I never do business not to make money. I think there is huge potential for Formula 1.”

To justify his hopes, he repeats the arguments put forward last summer, namely the untapped potential of social media, which Bernie Ecclestone loudly and clearly states he does not believe in: « Formula 1 has not really exploited the potential of social networks in terms of information dissemination to the masses, no matter what means you might choose. Formula 1 has been a great success even though it does not have a significant presence in the United States. I think there are opportunities. I think the future is promising in the United States. » For Formula 1 to truly expand in the United States, the New York Grand Prix would have to finally come to fruition after years of project delays.

In the meantime, the new distribution of Williams’ capital is as follows: Frank Williams still controls 52%, Patrick Head and Brad Hollinger therefore have 10% while Toto Wolff retains 5%. 3% are held by employees and 20% are listed on the Frankfurt Stock Exchange.