Qualcomm will collaborate with Mercedes
Mercedes intends to further increase its lead over the competition: the world champions have just signed a partnership with Qualcomm to jointly develop new technologies.
Mercedes was one of the first teams to establish a partnership with Tata Communications in order to benefit from the global network set up by the Indian conglomerate.
Today, she is interested in a new development sector, namely mobile technologies. To do this, Mercedes has partnered with a specialist in the sector, the American giant Qualcomm.
He is indeed looking to develop his reputation with the general public. Without knowing it, the majority of the general public already uses his products since his chips are present in most smartphones on the market. By wanting to increase the visibility of its brand, the company seeks to emulate the approach adopted by Intel, which became known with its slogan “Intel Inside.”
We can note that its advertising investments are strongly oriented towards motorsports as the brand was one of the first to partner with the new Formula E, being its official technology partner. This ensures it significant trackside presence.
His presence at Mercedes will be more limited as it is confined to the nose of the front wing. Nevertheless, the most important aspect is not there: the two partners will primarily seek to develop new technologies to enhance the performance of Lewis Hamilton’s and Nico Rosberg’s cars.
Derek Aberle, the president of Qualcomm, stated: « Qualcomm aims to be the leader in the movement towards the connected car and to bring the benefits of mobile technology to the automotive industry. We are eager to bring our technological expertise to one of the most elite teams in the automotive industry. With Mercedes-Benz leading the motorsports circuit, this collaboration offers us a testing ground for advancements in new technologies. »
We can therefore note in the president’s statements that there is a desire to go beyond Formula 1 and reach the world of automobiles in general. We can therefore imagine that research could be conducted for Mercedes cars that are driven on the roads worldwide.
With the participation of www.Racingbusiness.fr
