Hisense continues in F1 with Red Bull

Last year, the Chinese brand gained top-notch visibility by occupying the radiator space on the Lotus cars during the Italian, United States Grand Prix, and the finale in Abu Dhabi. Nevertheless, the Enstone cars were at the back of the pack.

For 2015, the television manufacturer has chosen a different approach to F1: opting for less visibility but with a team closer to the front of the grid. While its logo is on the front wing of the team’s cars, it will be most visible when the cars are in the pit as it will now be displayed on the television screens placed in front of the drivers.

This is not the first time Red Bull has partnered with an Asian electronics giant, as in 2010, it formed a partnership with LG, which at the time wanted to increase its international visibility. The goal is now the same for its Chinese competitor. Like many companies in the sector, Hisense is looking to associate with various international sports to gain brand recognition, which has already led it to form partnerships in Nascar, with the Australian Open in tennis, or with the German football club Schalke 04.

The brand’s executives took advantage of their home event in Shanghai to reveal this agreement, which will lead to the supply of the brand’s products over several seasons.

With the participation of www.Racingbusiness.fr