Oris launches a mobile game with Williams

The FOM launched the initiative during the offseason by setting up a Twitter account and a YouTube channel to broadcast its content and highlight the sport.

The application developed for Oris and Williams aims to interact with sports fans in an interactive way. It includes five mini-games that are at the heart of a driver’s activities during a race weekend: making the best start, changing gears as quickly as possible, having the best pit stop, braking at the perfect moment to maximize lap time, and taking a photo of a car as it crosses the finish line.

To attract as many fans as possible, the two partners, whose association has been extended for a 14th season, have set up a contest which states that one of the 20 best scores achieved during a race weekend will be rewarded with a team-signed cap. However, the contest will also reward a grand winner at the end of the season with the prize of an Oris watch and a piece of bodywork from a Williams single-seater.

Claire Williams, who is both the team principal and commercial director, stated: « Williams places a strong emphasis on creating digital content for fans. We are therefore delighted to support the Oris Reaction Race. Playerthree has created something very accessible and a little different from what has been tried in current racing games. Oris has something that tests your skills in a new, addictive way. We are sure that it will be very successful with fans. »

Oris and Williams are thus following the same approach as Total, which has also launched a mobile application around its partnership with Romain Grosjean. This application aims to put the fan in the helmet of the French driver to experience the sensations of an F1 driver.

With the participation of www.Racingbusiness.fr