Sleep at the McLaren Technology Center during the Australian Grand Prix
The start of the season is fast approaching. For the occasion, McLaren has set up an exceptional contest with Hilton: allowing you to watch the race from their Technology Center, after spending the night there!
When, last season, Hilton announced the extension of its partnership with McLaren, Aligi Gardenhi, its vice president in charge of marketing for Europe, the Middle East, and Africa, explained how the company benefits its customers from this partnership: « It is through these strategic partnerships that we continue to be able to offer Hilton HHonors members exciting, authentic, and unique experiences they can enjoy by using their points on the Hilton HHonors auction site. »
A first application is therefore being implemented. Thus, the two partners will invite ten lucky winners to spend the evening at their headquarters in Woking. They will be able to visit all the facilities and have a virtual experience on the pit wall.
After watching films related to car racing, they will have the privilege of spending the night in the same beds as in the rooms of the American chain, amidst the collection of the brand’s historic cars.
Here’s a clever way for Hilton to showcase its loyalty program, as only its members can participate in the competition. For McLaren, it’s also an opportunity to highlight another one of its sponsors: the welcome drink will obviously be provided by its new partner in this sector, Chandon.
To participate, there’s only one way: visit the dedicated website: www.hhonors.com/NightAtMcLaren
With the participation of www.racingbusiness.fr
