F1 gives away Paddock Club passes

Since the beginning of the season, many signs can be seen along the circuits with the mention F1 Experience. This helps to promote the new pricing segmentation implemented by the new F1 owners.

After the first four races far from Europe, the time has come to implement the first realization with the launch of a festival. This translates into a significantly revamped Fan Zone, featuring music provided by local DJs as well as racing simulators and challenges for simulating tire changes.

But above all, various competitions will be organized throughout the weekend, with prizes expected to attract many participants. Some lucky winners will be offered the opportunity to benefit from a valuable access to the Paddock Club. However, the crown jewel of these various competitions will be the chance given to a winner to take a lap of the circuit in a two-seater single-seater.

This strategy is explained by Kate Beavan, the director of F1 hospitality: « From the pit lane to the fan zone, we have worked hard to ensure that loyal fans, who travel around the world to support Formula 1, enjoy the best possible experience. We want to develop this in the upcoming races. »

But if the new owners increase the offerings aimed at the mass of fans, they also had to enhance the offerings for those investing in the so-called Paddock Club passes. They will now have access to demonstration vehicles and a complete engine provided by Mercedes. They will even be able to get into the skin of the drivers by taking a lap of the circuit aboard the truck used during the traditional driver parade before the race.

With the participation of www.racingbusiness.fr