F1 partners with Snapchat

The time when teams were not allowed to post videos on social media now seems distant. The change in shareholders led to significant liberalization in this area from the winter testing, and the trend has been confirmed since the start of the season.

Furthermore, F1 now has a significant presence on social media, with numerous interactions throughout race weekends and also between races to fuel discussion and stay on the radar.

A new milestone has been reached with the announcement of a partnership with Snapchat, one of the favorite social networks of the younger generations. F1 will now be integrated into the social network’s “Our Stories” program, which aims to aggregate photos and videos taken by fans during an event to provide a less structured view of the various events.

It is interesting to note that if the agreement was not reached earlier, it is because the former management was not interested, as can be read between the lines of the statement by Ben Schwerin, the vice president in charge of partnerships at Snapchat: « We want to work with the world’s most important sports organizations that are adored by our global community of highly engaged fans. We’ve long wanted to work with Formula 1. Our goal is simple: we want it to be more fun to be wherever you are, and Snapchat offers unique and creative ways to experience it with your close friends. »

We can thus note that F1 is only a year behind Nascar in this regard, as Nascar had formed this type of agreement last year. However, the partnership will only be active during the most popular races, namely Singapore, Japan, the United States, Mexico, Brazil, and Abu Dhabi, in order to generate the maximum amount of content.

From our special correspondent in Silverstone