Eurodatacar extends by two years at Renault
As the teams return to the factories to finalize their 2018 single-seaters, the commercial services are also active. Renault has announced an extension of its partnership with Eurodatacar.
For a Formula 1 team, even one supported by a global manufacturer, it is just as important to renew existing partners as it is to attract new ones in order to support the development of the cars.
Renault has managed to achieve both as the team has retained the support of Eurodatacar, which joined them when the brand returned as a full-fledged team in 2016. This French company, specializing in anti-theft car marking, enjoys modest exposure on the team’s cars since its logo is located on the inside of the rear wing.
But for Pierre-Emmanuel Tavaud, its commercial director, the general public is not the only target of this commitment. He also wants to take advantage of the presence in the paddock to strengthen its reputation among dealerships, which sell this kind of complementary services at the same time as the vehicle itself: « EURODATACAR is a long-standing partner in automotive distribution networks, and F1 is a fantastic tool to promote our services, both to the general public and Renault dealers. It is natural for EURODATACAR to continue this adventure: we want to be there for the first podium, then the first victory, and dream of the title with Renault! »
The appearance of the team will also somewhat change in 2018 as its clothing supplier will change. Renault has partnered with the famous French brand, Le coq sportif. Cyril Abiteboul, the team director, can only be pleased with the arrival of a brand traditionally not very present in motorsports: « I am very happy that Le coq sportif is entering Formula 1 alongside us. The arrival of a new supplier demonstrates the interest the team generates today but also the appeal our sport represents for a player already present alongside prestigious teams and athletes in football, cycling, tennis, and rugby. »
If we judge by the strong activation of Puma’s partnership with teams like Ferrari, Red Bull, or Mercedes, we can deduce that a full range of merchandising products should be quickly established. Especially since the duration of the contract, three years, allows for a presence in the medium term.
With the participation of www.racingbusiness.fr
