CNBC replaces CNN at McLaren
After three years of partnership with CNN, McLaren has established a partnership with another American television network, CNBC.
For two seasons, CNBC was displayed on the rear wing and the suits of Sauber. The American channel had previously formed partnerships with Marussia, then Lotus.
This time, she joins a heavyweight on the grid, even though McLaren’s sporting setbacks in recent years have had a definite impact on the financial claims the Woking team can make to its partners.
With this partnership, McLaren will be able to showcase its partners to CNBC’s business-oriented audience, as explained by Zak Brown, the team director: « This partnership will significantly enhance our ability to reach a global audience while allowing CNBC and McLaren to highlight their shared attributes and values. »
It should be remembered, however, that McLaren already had a similar partner, as the team had signed a similar agreement with CNN at the beginning of the 2015 season. In addition to content for the Atlanta-based channel, this resulted in the presence of its logo on the sides of the air intakes above the heads of Fernando Alonso and Stoffel Vandoorne.
We can also note that the hemorrhage of sponsors has not stopped over the winter, as the list of McLaren’s partners has gone from 29 companies at the end of last season to 22, notably with the disappearance of Castrol, which only joined last year.
With the participation of www.racingbusiness.fr
