F1 will have a dedicated live program on Twitter

The Spanish Grand Prix will definitely mark a turning point in the history of F1. It had already been announced that the first European event would be the first to offer a live streaming service of all F1 races.

Less than two weeks before the event, F1 also made an additional announcement by unveiling its plan to offer a live program directly on Twitter. This analysis program will be launched right after the podium ceremony and will be hosted by Will Buxton. The British journalist will therefore have a busy schedule as he already comments on the races on international channels and contributes to the official site of the discipline.

Frank Arthofer, the director of F1’s digital activities, comments on how this new agreement contributes both to the strategy of diversifying broadcast and to F1’s revenue sources: « Just after announcing the launch of F1 TV, we are delighted to unveil a new initiative aimed at increasing fan interaction and our monetization strategy on Twitter. Twitter quickly reached out to us to co-produce live content to enhance dialogue during a race weekend. Given that their platform is very successful in driving conversation around large-scale live events, our strategic alignment was perfect. »

For the past two years, sports have been a very important area of development for the microblogging site, which is still searching for an effective economic model, despite having a very large audience. That is why the three main American sports, baseball, basketball, and American football, have all entered into agreements to broadcast live content on this platform.

If the F1 program will therefore offer immediate reactions from drivers and key figures in the paddock about the race that has just taken place, as well as race summaries, advertising will not be ignored either, allowing advertisers to directly target the audience interested in the sport.

On the other hand, this measure will not be implemented for all the races of the season as it is only planned to be put in place for ten of the remaining 17 races on the schedule.

With the participation of www.racingbusiness.fr