Haas welcomes Peak and BlueDEF
Gradually, Haas is expanding its portfolio of partners. The team has just partnered with the American company Peak, which specializes in antifreeze and diesel engine solutions.
For Gene Haas, motorsports in general and F1, in particular, are primarily a means to increase the visibility of his eponymous machine tool brand. That’s why it covers a significant portion of the cars of Romain Grosjean and Kevin Magnussen.
But that does not mean the American entrepreneur does not wish to partner with external brands, which has the advantage of reducing his personal financial effort. He has just reached an agreement with the American company Old World Industries, which focuses on automotive aftermarket products. Its BlueDEF product is a direct competitor to AdBlue, which can be found in Diesel engines in Europe.
Bryan Emrich, its marketing director, stated: « PEAK and BlueDEF can be found in more than 50 countries around the world, and it’s in these countries and regions that Formula 1 moves. We are an American, family-owned, and independent company whose values and ways of working are perfectly aligned with Gene Haas and his Formula 1 team. As we look to expand our global footprint, we’ve found a very good partner with Haas F1 Team. »
The PEAK and BlueDEF logos will therefore be visible from this weekend on the front wing of the team’s two cars.
With the participation of www.racingbusiness.fr
