James Bower appointed new Sales Director for Williams Racing
After 14 years with McLaren, James Bower joins the Williams team as Sales Director, while Tim Hunt becomes Marketing Director.
When he was still working for the team from Woking, James Bower was responsible for marketing and commercial strategy at McLaren Racing. As a key member of the commercial team in charge of securing new partnerships, he also carried out innovative research to help his team better understand their fan base in order to create a more effective marketing strategy and manage the value of their brand.
These two appointments, of Bower and Tim Hunt, by the general manager of Williams, Jost Capito, reflect the efforts put in place by the team to improve their economic growth as well as their visibility.
Jost Capito stated: “We are delighted to welcome James Bower to Williams Racing as Commercial Director. As we continue to develop our commercial and marketing offering, his appointment reflects the positive momentum we are building both on and off the track.”
« I am proud to be joining Williams Racing at such an important moment for the team and our sport »
The new marketing director James Bower also spoke: « I am proud to join Williams Racing at such an important time for the team and our sport. Williams occupies a special place in the minds of Formula 1 fans around the world. »
