The watchmaking brand IWC has just extended its sponsorship contract with Mercedes for several years without specifying the exact duration.
The brand has been a sponsor of Mercedes since 2013. Swiss watchmaker WC manufactures, among other things, luxury watches that will be showcased through prints on the drivers’ gloves as well as logos on the racing cars and team equipment.
IWC has indeed already used Lewis Hamilton’s image in an advertising campaign for its Aviator watch.
IWC also sponsors the Mercedes team in Esports and will launch an online game in the coming weeks.
