Several drivers have presented a special helmet for the Japan Grand Prix 2022, mostly featuring the symbol of Japan, cherry blossoms. Lewis Hamilton will also arrive on Saturday with a flowered helmet. This helmet, different from the one used yesterday, is an opportunity to promote his new clothing brand, +44.
In Japan, Lewis Hamilton launched a new clothing line named +44 this weekend, referring to his race number. With sweatshirts and t-shirts, this new brand aims to promote the planet and only uses products from organic farming.
On this occasion, a collaboration with Takashi Murakami, a Japanese artist, was established to create specific designs. Hamilton promotes this new brand and collaboration on his helmet with a very floral design.
