Williams is releasing a special United States livery, exclusively for its popup store in Austin
On the occasion of the trip to Austin for the United States Grand Prix, Williams brought a special livery to their pop-up store on a car from last year, the FW41.
Williams announced the establishment of a popup store, these temporary stores which aim to attract people due to their very short opening period. Already launched in Miami, Montreal, London, and Singapore earlier this season, the English team also aims to attract visitors to Texas this week with this installation in the center of Austin.
In addition to the presence of the drivers at certain times during the week and the presence of a special USA livery on last year’s F1 car, the pop-up store will be used to promote the merchandise sold by Williams.
Activities will be set up such as the “Batak” system to improve reflexes, as well as F1 simulators.
Note that the specific paint on the FW41 will not be replicated on the track for weight reasons.
